Jamie Cuffy

Jamie’s love for women’s shoes was inherited from his mother. His mother was a stylish and sophisticated lady who had a flair for designing and making her own dresses. Her passion for creating beautiful garments planted the seed in young Jamie’s head that his future would be in making women look and feel beautiful.

Cuffy started his career in retail and upon completing an NVQ at Marks & Spencer’s he gained invaluable experience working in some of London’s famous retail houses. This deepened his love and knowledge of fashion.

A part time evening course at London College of Fashion in 1999 made Jamie realize that his heart and soul was in sketching and designing women’s shoes. Learning about color schemes, materials and styles developed his skills and passion for designing desirable shoes.

After the sudden death of his inspirational mother, Jamie decided to leave a successful career in IT Sales and follow his dream to start his own luxury shoe brand. In 2014 Beata Lei (Italian for Lucky her) was born and since then Cuffy has been creating his shoe empire and driving it towards success.

Beata Lei use the finest Italian leathers and each shoe is handcrafted and manufactured by some of Italy’s finest artisans.