September 10th 2016
This year’s African Fashion week held in London Olympia saw the fantastic collaboration of women’s shoe designer Jamie Cuffy’s Beata Lei and Mary Martin London showcasing her wonderful ladies couture gowns with her stunning models wearing Beata Lei’s Martha and Gaynor shoes.
The annual event in the prestigious Olympia venue brought together some of the finest designers currently bringing flavour and creativity to African fashion around the globe and was as always a show-stopping two days of mesmerising talent.
Londons African Fashion week showcased over 300 designers to an amazing 45,000 visitors which included buyers, retailers and many other industry professionals.
In attendance was popular cultural figures from Africa’s music, film and entertainment world along the front rows and featured international afrobeat artiste,Yemi Alade, as the events 2016 brand ambassador.
London African Fashion Show
The captivating two-day show created an amazing platform for Mr Cuffy of Beata Lei to introduce some of his elegant shoe styles to an adoring audience.
Mr Cuffy said the event was a huge shot in the arm.
Showcasing my shoes and seeing the best of African inspired fashion.
This has allowed Beata Lei to continue building brand and designer confidence that was already built in Scotland and by working with Mary, we displayed a fascinating visual experience for all that was there to see the show
Seeing Beata Lei’s Martha and Gaynor shoes dressed in Mary’s amazing garments really brought the house down as well as, a little lump to Mr Cuffy’s throat!
The designer and Brand are definitely looking forward to future collaborations not only on the catwalk but with possible future ad campaigns and photo shoots etc as both brands he states is sure to continue to grow”
Mr Cuffy and Beata Lei’s amazing shoes provided a sophisticated edge of glamour to the evening show and inspired many adorable glances and comments on how Mr Cuffy’s stunning handmade Italian masterpieces made each of the beautiful African models glide along down the catwalk, Powerful, sexy, confident were some of the comments you could hear from the front rows.
For next year’s show, Mr Cuffy aims to take things a little more forward and daring in his collection. Mr Cuffy says That as this was Beata Lei’s first collaboration with another designer like Mary Martin, someone whom he completely admires and adores for all her endless and creative talents has only whetted his appetite to continue pushing boundaries with his designs.
Mr Cuffy said that seeing his Martha and Gaynor shoes having such fun on the runway was a huge pleasure and that each model really looked like they engaged with the vision that he had imagined when he first designed those shoes. This he states was so important and added to the fantasy of the whole show.
Mr Cuffy says he remembered telling each of the girls before they walked out.
“Mary has dressed you like angels…so now go out there and walk like Gods in my shoes” and they did exactly that”
The amazing show culminated with Mary Martin’s stunning beautiful creation called Purple Rain which was an amazing dedication to the artist recently deceased Prince and was a real show stopper and one of the many highlights of the evening.
This was one of the main reasons Mr Cuffy explained that he jumped at the chance to work with the talented Mary as he explained growing up in the 80’s and 90’s with the music and fashion of Prince has been such a huge influence in his life and very much in Mr Cuffys designs that it was a chance he could never have turned down.
London African Fashion Week 2017
The aim and vision from Mr Cuffy are to continue creating fantastic and colourful collections that Beata Lei will be able to showcase at next year’s London African Fashion Week in front of the masses.